..Testimonials

Continental Crust

Continental Crust is the brainchild of Simon Debernardi, an experienced baker who observed a gap in the market for quality, gluten free bread. Simon initially began Continental Crust as a hobby, sub-letting out of hours Parr’s Bakery (now known as the East Ballina Bakery) to develop his range of organic, dietary health breads.  
When Simon was made redundant from the bakery he continued to sub-let, now giving Continental Crust his full attention. He began to distribute his breads not only through Parr’s Bakery but also through Go-Vita Health Food Shop in Ballina Fair and retail outlets in Byron Bay.
In the space of one year the business grew substantially. So much so that in January 2007 Continental Crust moved to their own premises in the Ballina Industrial Estate. They currently employ their own driver, a second baker and Simon’s wife Danielle, who looks after the financial and administrative aspects of the business. Their range of breads has expanded to include low GI breads, spelt sourdough and other types of sourdough breads. Distribution has also increased dramatically with Continental Crust breads now found in health food shops and local supermarkets throughout the Northern Rivers. Further, they now distribute to the Gold Coast and Sydney and have a distributor in Brisbane who sends the breads right across Australia.
In late 2008 Danielle contacted Aub Eardley at the Northern Rivers BEC. She wanted to gain broad business advice about ways to maximise their growth and development in the current economic climate
“Aub was fantastic, he gave excellent general business advice along with up to date industry information on other bakeries” outlined Danielle. “This enabled us to compare our performance against industry standards. We had started planning into the future, however needed Aub’s re-assurance that we were on the right track”.  
With Aub’s assistance, Simon and Danielle are entering 2009 with a firm game plan including the development of new product lines and the targeting of cafe’s and restaurants for their specialised breads.

Buffalo Girl

From Byron Bay comes ‘Buffalo Girl’, a fashion label inspired by American Indian and western cowboy culture. Since she was a young girl Terri Cronin had always created special pieces from leather. Four years ago she began her label, creating and selling her unique handcrafted pieces.
During the last two years Terri has found it difficult to keep up with demand. From belts to bracelets, earrings to leather bags, her range has been admired by fashionistas and celebrities alike with Elle Macpherson, Pink and Olivia Newton-John all proud owners of a Buffalo Girl original.
Terri contacted Aub Eardley at the Northern Rivers BEC when she was struggling with the growth and popularity of Buffalo Girl. She was seeking guidance and direction. Terri was passionate about ensuring that the integrity, craftsmanship and original vision remained with the label. “I was amazed that I was able to access this service for free” she said. “To be able to utilise Aub’s knowledge and experience has been invaluable”.
Aub’s first piece of advice to Terri was to keep it simple. “Terri is constantly approached by shops wishing to distribute her products,” outlined Aub, “however this was not in line with the philosophy of Buffalo Girl and would mean training other people to create goods under the label”. Aub advised Terri to increase the price of her pieces, thereby increasing their exclusivity. This strategy has alleviated the need to employ and train other craftspeople and has allowed Terri to retain total creative control over her products.
This is just the first step in what is going to be a long relationship between Buffalo Girl and the Northern Rivers BEC. Terri plans to talk with Aub on a regular basis as a business mentor. 

Kysama Angels

Kerry Bugden founded KySaMa Angels in 2000, just as GST was hitting Australian shores. An experienced book-keeper, Kerry found herself bored at home and wanting to get back into the workforce.
What began as a one off job helping a friend set up their business and books quickly grew as word spread of Kerry’s many skills. Fast-forward eight years, Kerry now operates from an office in Bangalow. She employs two core book-keeping ‘Angels’. She undertakes book-keeping duties for fifty regular clients as well as teaches book-keeping skills to 300 clients.
Kerry had known of the BEC for some time and was prompted to call them after seeing an article on the BEC’s Aub Eardley in the Byron Shire Echo. “I saw Aub’s photo and wanted that man to help me take my business to the next level” said Kerry. “I had been happy with how the business had been travelling but realised I had to make the step up sometime soon”.
Aub has allowed Kerry to see that it is the training and development aspect of her business that is going to make it grow in the long term, not the actual book-keeping service she initially set out to provide.
“Kerry provides an essential service for small business and the real benefit is not just having Kerry do the work but in the way she encourages small businesses to do their own administration” said Aub. “The information that Kerry provides allows business owners to make better management decisions in working ON their business.”
Kerry has seen direct results almost immediately as the result of Aub’s advice and has allowed herself to change where she was directing the business. “To have Aub and his wisdom available for free is fantastic” said Kerry. “There is no way my business could afford to pay for this sort of advice”. Kerry aims to meet with Aub every fortnight on an ongoing basis.

Riverside Health Studio

“Aub has been really helpful in teaching me how I should be looking at the business’’ said Dave.  “He's helped me with analysis and planning. His experience is invaluable.”
Not many gymnasiums offer 180 degree, picture perfect water views to patrons working up a sweat. With this in mind, Dave Westaway jumped at the chance to purchase Riverside Health Studio, on the banks of the Richmond River in Ballina, in late 2007.
Since that time Dave has set about steadily transforming the business into an integrated health and fitness studio that is a part of the community, genuinely reflecting Ballina’s diverse demographic and sociographic needs.
Needing a little help along the way, Dave turned to Aub Eardley, the BEC’s Business Advisor for the Byron Bay and Ballina regions. Aub provided Dave with the latest benchmarking information on gymnasiums which covered wages, rents and numerous other factors. Dave is comparing his figures with these, after which they will together analyse the results. Aub has  analysed Dave’s clients by age, his monthly figures and dollar sales and the importance of casual vs members who join for twelve months. Together they have assessed the needs of seniors in the community and set up a senior specific training program. This groundbreaking program enables seniors to understand exactly where training is needed – body fat, flexibility, strength etc.

Timesavers International

“The BEC has educated me to become a business person prepared to enter both the national and international market places”.
Timesavers International's CyberForceField Suite is a computer security software tool with a new approach against known and unknown computer threats.
“The BEC has always been there for us with business advice; from choosing the company structure, creating business plans to encouraging and guiding us into the business world” says Tara, Co-founder of Timesavers International. Tara remembers the first presentation of CyberForceField Suite to representatives of the BEC and the sincere appreciation, enthusiasm and encouragement they received.
Timesavers International's approach to desktop security is revolutionary. It will lead the way to a completely different computer world and a safer computer environment, as it solves the main weaknesses of the Windows Operating System.
“I am grateful to the BEC for the assistance our organisation has received” says Tara.

HomeGroundz Coffee

‘We are forever grateful to the support of the BEC’.
Keith and Diane Christie wanted to start a coffee growing business but knew very little about what it took to run a business. Neither can remember what led them to the BEC, but they are glad something did.
Through several meetings with Tony Zillig they accessed the information needed to get started. Tony supplied them with an action plan, referred them to Government agencies, useful web sites and other business people in the area in similar circumstances. They used this information to grow what is today a successful business.
Throughout the following five years Tony has stayed in touch with Keith and Diane, keeping them informed of courses and seminars and just touching base. HomeGroundz Coffee is now sold by mail order all over Australia, in shops in the Northern Rivers and at markets every weekend. They even have a handful of customers in the US. Plans include a mobile espresso van and a web site with facilities for ordering and paying online.
Keith and Diane will be forever grateful for the support in the early stage of HomeGroundz Coffee.

Gourmet Gluten Free Pies

‘Being able to talk to the BEC whenever I need to has really helped my business’.
Cheryl Secombe of Terranora in Tweed Heads approached the BEC looking for advice on how to sell her business.
She had established her business manufacturing gluten free pies several years previously and although she had achieved regular sales to local retail outlets the business had not created the level of income she desired.
Cheryl was now doing employed work and considering an offer from a third party to purchase the business. She was also considering contacting major food manufacturers to sell her specialised gluten free pastry recipe.
She had several major concerns: how to value her business in order to sell it, how to negotiate with the potential purchaser and how to approach and negotiate with major food manufacturers.
Through face-to-face and telephone consultations with the BEC Cheryl was able to ascertain how much Gourmet Gluten Free Pies was potentially worth. She was then able to confidently commence negotiations with the interested party.
“It is really hard to find the right advice in business” said Chery. “With the BEC I feel I have someone I can fall back on and bounce ideas off – being able to talk whenever I need to has really helped.’”

Wicked Weave and Phoenix Gear

“Trying to make it on your own can be daunting at times, but the help of the BEC has been invaluable”.
After fifteen years working at the Lois Lane shoe factory, Helen Martin of The Channon had plenty of experience with industrial machinery. Deciding to have a stab at her own business, she purchased some industrial sewing machinery and made tobacco pouches and wallets from hemp fabric.
After a friend suggested she contact the BEC, Tony Zillig helped her create her own business plan and apply for the SEDS scheme (Self Employment Development Scheme), which allowed to her to receive Centrelink benefits whilst building her business.
Helen was then approached by the Regional Fire Control Officer to produce emergency blanket holders for fire trucks, after which she went straight back to the BEC for more advice. Tony Zillig organised a free session with a Patent Solicitor and recommended a Small Business Management Course. “It was invaluable and really helped me set my goals” said Helen.
After twelve months as a sole trader Helen started to show a profit from ‘Phoenix Gear’ and has had to re-register ‘Wicked Weave’ as she is getting orders for her hemp products as well. “Trying to make it on your own can seem daunting and overwhelming at times” said Helen, “but with the help of the BEC it’s easier to stick it out”.
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